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This article will help you quickly understand what PIM software is and how it helps businesses.

So you're just introducing yourself to the world of Product Information Management, or PIM for short. When getting started it can be difficult to work out exactly how a PIM can help your business and there's no denying it, Product Information Management systems are extremely complex pieces of software.

I was in your shoes just 4 months ago, before being taken on by OneTimePIM. I had never heard of a PIM system until September 2020, but since then as you would expect, I have learnt all about it. I'm hoping this experience puts me in a perfect place to write a PIM for beginners guide, answering all the questions I was asking just a few months ago.

What is PIM?

A PIM system is a piece of software designed to store all of a companies products and the bits of data associated with them, then distribute that information anywhere that is it needed.

For example, say you're a t-shirt manufacturer or retailer, each item you stock is going to have a material type, neck shape, colour, price and other bits of information relating to it. You may also have several images and videos of each product too. Multiply that out by 1000, 10,000 or even 100,000 items that you might be selling and that is a lot of data to keep track of.

At the moment, that data might be scattered around in various spreadsheets, PDF files, word documents, maybe even on an old email somewhere. There might even be duplicate copes of the same file and nobody knows which one is the most recent. The role of PIM software is to cut that out and provide a single system which has all the correct information, all of the time.