Product Information Management software can be a significant investment for any company. So I'll forgive you for thinking there is no way PIM systems can be seen as anything other than a cost for a business, but there are ways in which it can significantly save money.

In the never-ending quest for companies to stand out from their competition, so often the focus is almost entirely on the front end of the business. Improving how it looks to potential customers. But how a company operates at the back end, behind-the-scenes, can have a huge impact on future growth prospects. This is where Product Information Management systems come in.

For obvious reasons it's important for businesses to organise their digital assets and product information together. It wouldn't be any good to have all your product data collated in a system and then all the images and videos associated with those products stored elsewhere. So when a company is looking for a PIM (Product Information Management) system, a DAM (Digital Asset Management) system is almost certain to come into the conversation.

In our last article, we talked about the benefits of adopting a product information management (PIM) system. However, one of the main difficulties for startups is deciding when to adopt one.