For obvious reasons it's important for businesses to organise their digital assets and product information together. It wouldn't be any good to have all your product data collated in a system and then all the images and videos associated with those products stored elsewhere. So when a company is looking for a PIM (Product Information Management) system, a DAM (Digital Asset Management) system is almost certain to come into the conversation.

In our last article, we talked about the benefits of adopting a product information management (PIM) system. However, one of the main difficulties for startups is deciding when to adopt one.

Product information management (PIM) is becoming more popular each year. Many companies are realising that having an efficient system to manage product data is an important part of running a modern business. This article is for the companies that haven’t decided if investing in a PIM system is worth it for them. We outline some of the main benefits of product information management.

Companies know they have to manage their product data better but are not sure how. The main challenges are outlined with a brief description of how Product Information Management systems (PIM) can help to alleviate the problems and increase competitiveness.